Tampilkan postingan dengan label iPhone. Tampilkan semua postingan
Tampilkan postingan dengan label iPhone. Tampilkan semua postingan

Selasa, 06 April 2010

Android Fragmentation

Android is fragmented. There, we said it (okay, so we said it yet again)!

Seriously, it's the so-called elephant in the room. According to Wikipedia , there are 3 dozen Android smartphones, and a handful of tablets and e-readers currently on the market. The list of upcoming Android devices is just as lengthy. But are all the new handsets running the latest and greatest Android platform? Of course not! Some recently released phones are still running Android 1.6. Older models are still running Android 1.5. Even the Motorola Droid is still rolling out the Android 2.1 update-this week! And remember, Android 2.0 (API Level 5) barely exists in the real world, as it was quickly replaced by Android 2.0.1 (API Level 6). It's not easy to keep track of all the Android devices out there, with their varied SDK versions, screen sizes and hardware capabilities. And that, my friend, is exactly what we're talking about when we say fragmentation.


Just How Fragged are We?

The Android platform has reasonably addressed the task of targeting different screen sizes, resolutions and orientations-not to say it's trivial, but at least there are methods of going about doing so. It still adds work as more variations reach the market, but goes a long way towards reducing the burden compared to some other platforms. In addition, various hardware configurations are relatively straightforward to query for or, at least, put smart error handling in for. (Admittedly, some devices don't behave correctly when they're missing certain hardware, and even if considered a bug, in many cases the burden is on the developer to create work-arounds.)

The answer largely depends on what type of developer you are.


What's an Android Developer to Do?

If you're a hobby developer, you'll likely want to target the handset you own. After all, who wants to write an app that can't run on their own phone? Perhaps start with the Android phone you've got, and then move on to the biggest and most stable Android handsets available to your target users.

If you're a mass market developer, you'll likely need to target the lowest available version that allows your application to perform the features it requires. You'll need to target as many phones as possible.

If you're a game company or technology company designing awesome new features, you'll probably want to target the Android devices with the very latest version of the platform, and those with the best performance so all of your nifty features run smoothly.


Is Fragmentation Going to Get Better, or Worse?

Better, and worse-but there is hope on the horizon. Google has recently come forward saying they have a plan on addressing at least part of the fragmentation issue. To us, the fact that Google has stepped forward and admitted that fragmentation is a problem is a very good sign.

Technically speaking, Android is a community developed, open source project run by the Open Handset Alliance. Google is but one of about 70 member companies, and not even the biggest though they may be one of the most influential. But, the reality is the Android is Google's baby. They created it and they should really control it, open source or not-someone's got to. Sure, getting community involvement is great, but direction must be provided by someone; going democratic only works when everyone (developers, manufacturers, operators) is on the same page and they just aren't. Platforms like the Apple iPhone haven't had this problem because they are a tightly locked down platform with a reasonably small set of devices, limited operators, and more controlled versioning; the iPhone is also a more mature platform and not going through rapid and successive improvements in a short time frame-it pisses their loyal user base off royally if they release one device only to have a new and improved one available three months later. On the Android platform, we've got an explosion of devices with a very broad range of features, price ranges, and networks.

Android Team to Adjust SDK Releases Based on Fragmentation Concerns

Anyway, Google has said that they will slow down the rollout of new Android SDK versions. The Android tools were separated from the SDK in Android 1.6, so now tools can be updated separately from the SDK. Google will also separate out the Android apps that generally ship with the platform so they can be updated on demand without a new SDK rollout to the field. This is basically the desktop model. Apple doesn't need to ship a new Mac OS X to ship a new version of Safari, iTunes, or Xcode. Microsoft doesn't need to ship a new version of Windows to update Internet Explorer, Outlook, or Visual Studio. So, why should Google ship a new version of the Android SDK just to get a new version of the browser, map app, email client, or any of the other apps out?

By splitting the Android SDK into components, its users, developers, handset manufacturers, and carriers should be able to work more effectively. Users won't have to wait for their manufacturer and carrier to approve a full firmware release just to get a security bug fix in the browser. Developers will have fewer platform targets to worry about; instead, there may be more downloadable, add-on components to manage. Manufacturers won't have to try to keep up with the crazy speed with which the Android platform has been progressing. (During our current book project, we saw the number of platform levels go from 3 to 7. That's pretty crazy!) And, finally, carriers won't be burdened by so many full firmware updates that always leave them at risk of confused users or broken handsets. Remember, the operator is the first line of support. Large rollouts are costly for them. With the desktop model, people call their manufacturer or developer first, not their ISP or OS maker; the opposite is true for phone apps and carriers.


Where Do We Go From Here?

The exact nature of how this will play-out is unknown. Claims that everything will settle down and become totally managable are likely overly optimistic. Will the Android team truly be able to add new platform features through add-ons rather than full platform upgrades? Hopefully, but we'll see.

Jumat, 20 November 2009

Key Questions Any Good Mobile Application Business Plan Should Answer

Coming up with the right business model for your mobile application can be tricky. Here are some of the key questions any good mobile application business plan should answer. Read more...

[Note: We're blogging over at Network World all this month. Head on over to register to win a free copy of our book!]

Rabu, 11 November 2009

Some Thoughts on Mobile Application Business Plans

Mobile developers are struggling to determine the appropriate business plans for their applications. Over the past few weeks, we've been talking to a lot of mobile business professionals--some veterans of the mobile marketplace and many just getting started. With easy and accessible mobile platforms like Android, writing a mobile application is often the easy part, but monetizing your application can be a real challenge. We're going to be talking a lot about different mobile application business strategies this month, but we thought we'd kick this topic off with a few high level thoughts. With so many new players in this field, we're seeing many developers and development companies struggle to figure out how to make money with applications. Read more...

[Note: We're blogging over at Network World all this month. Head on over to register to win a free copy of our book!]

Kamis, 16 Oktober 2008

First Android Phone: Review Roundup

If you're interested in Android development, you’ve probably pre-ordered the T-Mobile G1 or are ready to go to the stores next week to buy one. On-device testing is, of course, critical to getting a bullet-proof application to market.

That being said, the success in the market of this first handset is also going to be important for getting momentum going behind Android application development. Since the popularity of the handset just based on pre-orders may be skewed towards developers buying them up, I’m going to list a bunch of reviews that I’ve found around the ’net to see how what the user reaction is to the handset.

Om Malik on New York Times:

“This isn’t an iPhone competitor.”

“The device is very easy to use.”

“Amazingly robust operating system with little or no lag time. It makes Windows Mobile feel like a retiree and even iPhone feels like a middle-aged person compared to Android OS.”

Will I recommend this phone to anyone out there looking for a smart phone? The answer is yes, …”

Glenn Fleishmann on ars technica:

“The T-Mobile G1 Google smartphone … remains firmly in the shadow of the iPhone—for now.”

“The phone … was released too early.”

“The built-in three-megapixel camera produces extremely sharp, high-quality photos …”

“Performance was sluggish. Android responds quickly …, but then takes what feels like an inordinate amount of time to do anything …”

“Future phones using the Android OS will need to set a much higher mark … If Google planned right, though, that's precisely what will happen. Developers [that’s you] will step in to improve the OS and extend its functionality”

Walt Mossberg of the Wall Street Journal:

“The G1 won’t win any beauty contests with its Apple rival.”

“Most importantly, the G1 complements its touch screen with a physical keyboard, the lack of which has made the iPhone a non-starter for some users.”

“… if your world already revolves around Google services, you may find that the G1 fits like a glove. If not, you may be disappointed.”

“… the software is slick.”

“… the G1 is a powerful, versatile device which will offer users a real alternative in the new handheld computing category the iPhone has occupied alone.”

Jason Chen on Gizmodo:

“The G1 phone and the Android operating system are not finished products.”

“We have high hopes for third-party coders [that’s you]to fill in gaps Google intentionally or unintentionally left in this OS.”

“This isn't something you're going to give your mom for Christmas, but if you're an adventuresome gadget guy [or a developer] with some money to spend ($179) on a totally new, pretty exciting venture, then why not?”

Joshua Topolsky and Chris Ziegler on Engadget:

“… surprising lack of "design."”

“… we found the screen to be outstanding.”

“… we found cell signal to be spotty at best …”

“It's difficult to accurately describe how utterly painless it is to set up and use the G1 for the first time.”

“Android's easy to use, but it's not always consistent.”

“… hands-down the best single-touch experience for browsing that you can find.”

“The G1 isn't going to blow anyone's mind right out of the gate.”

“… one of the most exiting developments in the mobile world in recent memory.”

There you have it. This is by no means a comprehensive review list. It’s clear that the consensus is that it’s great but not an iPhone. Some of that is the fault of Android, which will improve over time, while some is the fault of the hardware. Although this may be the only handset for a while, there should be many hardware variations to appeal to a broad audience.

There was, however, one common element: the experience can improve with third party developers. So, get to it!

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