Some Thoughts on Mobile Application Business Plans

Mobile developers are struggling to determine the appropriate business plans for their applications. Over the past few weeks, we've been talking to a lot of mobile business professionals--some veterans of the mobile marketplace and many just getting started. With easy and accessible mobile platforms like Android, writing a mobile application is often the easy part, but monetizing your application can be a real challenge. We're going to be talking a lot about different mobile application business strategies this month, but we thought we'd kick this topic off with a few high level thoughts. With so many new players in this field, we're seeing many developers and development companies struggle to figure out how to make money with applications. Read more...

[Note: We're blogging over at Network World all this month. Head on over to register to win a free copy of our book!]